COMPETITOR ADVERTISING ANALYSIS
More than
meets the eye.
Find out how much your competitors spend, who they target and what results their advertising delivers.
Google Ads Meta Ads
For business owners and marketing teams.
WHAT YOU GET
The full picture
of your competitors’
advertising.
From budgets to results. We’ll examine the advertising activity of your selected competitors and provide data and interpretation to inform your decisions.
What you’ll receive
Spend and budgets
How much competitors spend on advertising and how they allocate their budget across campaigns.
Audiences and markets
Who they reach, which locations they focus on and how their targeting is set up.
Campaign results
Impressions, clicks, costs and conversions. For campaigns that track value, this also includes conversion value and return on ad spend (ROAS).
Account setup
How campaigns are structured, what their objectives are and what they optimise for.
Ads and offers
What competitors promote, which copy and visuals they use and where they send customers.
Comparisons and context
Which campaigns stand out based on reported results. What the data means for your own planning.
INSIDE THE ANALYSIS
Insights you can
return to.
You’ll receive an overview of selected competitors, campaign comparisons and key findings. We’ll tailor the content to the questions you need answered.
Example report structure. We’ll confirm the exact scope in advance.
How much competitors spend and where
- Ad spend
- Spend by campaign
Where money goes within the ad account
- Budgets
- Allocation and use
How budgets are set and used
- Comparison
- Google and Meta in context
How spend is split between platforms
Insights to help plan your own advertising budget.
WHEN TO USE INSIDO
Before you decide,
take a closer look.
Before your next campaign.
Compare competitors’ offers, budgets and results. Understand what your advertising will be up against and give your team a more precise brief.
Before entering a new market.
Get to know local competitors before you make your first investment. See who they target, how much they spend on advertising and which campaigns deliver results.
Before your next team meeting.
Answer the question, “What are our competitors doing right now?” Use concrete data to plan your budget and guide discussions with your agency.
WORKING TOGETHER
From a question
to concrete data.
Tell us who you’re interested in.
Send us your website, your competitors and what you want to find out.
We agree on a clear brief.
We’ll confirm the scope, analysis content, price and delivery date.
We deliver your analysis.
Data, comparisons and key findings within the agreed scope.
PRACTICAL DETAILS
Before we begin.
Can we choose which competitors to analyse?
Yes. Include the companies or websites you’re interested in when you enquire. If you haven’t chosen them yet, tell us about your industry and focus. We’ll agree on the selection and scope of the analysis together.
What exactly will the analysis include?
We’ll agree on the scope based on your brief, the selected competitors and the information available. Before we start, we’ll confirm what you’ll receive and how it will be delivered.
How much does the analysis cost and when will we receive it?
The price and timeline depend on the number of competitors and the scope of your brief. You’ll receive both in a detailed proposal before work begins.
Is an enquiry binding?
No. The form lets you share your brief with us. The next step is to clarify the scope and provide a proposal for you to review at your own pace.
ENQUIRY
Who would you like
to know better?
Send us your website and the competitors
you’re interested in. We’ll get back to you with a proposed
scope, price and timeline.
More than meets the eye.